This book provides an in depth analysis of the older tourist market and of the challenges and opportunities created by population ageing from a tourism marketing perspective by combining a demand side and a supply side approach to older tourists the book is divided into three parts the first of. Tourist behavior and marketing tools to you the first two parts of this book present a review of older tourists behavior while the third part is aimed at ana. Older tourist behavior and marketing tools edition by vania vigolo and publisher springer springer nature save up to 80 by choosing the etextbook option for isbn 9783319477350 3319477358. Older tourist behavior and marketing tools vania vigolo the travel planning process comprises all the steps that occur from the perception of a travel need to the post consumption phase. Tourism marketing older tourists senior tourists tourist behavior population ageing active ageing marketing mix older tourist market authors and affiliations vania vigolo
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